Oversees Public Affairs and Marketing for the Region and MedStar Franklin Square
Baltimore—(February 25, 2014)— Michael P. Hartnett has been named vice president of Public Affairs and Marketing for both the Baltimore region of MedStar Health, and for one of the four hospitals he will oversee: MedStar Franklin Square Medical Center. He brings more than 20 years of healthcare leadership to the dual role, which follows a successful organizational model already established in MedStar Health’s southern region.
In addition to MFSMC, Hartnett will be responsible for the communications, public affairs and marketing at MedStar Union Memorial, MedStar Good Samaritan and MedStar Harbor Hospitals.
Hartnett will provide sound strategic marketing and communications counsel to twenty associates throughout the region, while overseeing the development and execution of comprehensive integrated marketing plans, and driving organization’s image, visibility and brand.
Hartnett joins MedStar after a 13-year tenure at Greater Baltimore Medical Center (GBMC). He joined GBMC in January 2001 as the director of Market Research and was promoted to director of Marketing in January 2003. Providing executive oversight, Hartnett led the organization in the development of strategic marketing initiatives and overall brand management. With a proven track record of effective strategic decisions, he managed tactical marketing efforts resulting in $8.8 million in revenue from new patients in FY2012.
Prior to GBMC, Hartnett served as assistant director of Marketing at Johns Hopkins Medicine, and in market research management roles at Becton, Dickinson and Company’s Microbiology Systems division, and at Jason Pharmaceuticals.
Harnett holds a bachelor’s degree in Business Administration with a marketing focus from Towson University and a master’s degree in Marketing from The Johns Hopkins University.
He is an active board member and serves as treasurer of the Maryland Society for Healthcare Strategy and Market Development (MSHSMD). He is also an associate faculty member for the Master of Arts in Leadership and Management program at Notre Dame of Maryland University.
About MedStar Health
MedStar Health is a not-for-profit health system dedicated to caring for people in Maryland and the Washington, D.C., region, while advancing the practice of medicine through education, innovation and research. MedStar’s 30,000 associates, 6,000 affiliated physicians, 10 hospitals, ambulatory care and urgent care centers, and the MedStar Health Research Institute are recognized regionally and nationally for excellence in medical care. As the medical education and clinical partner of Georgetown University, MedStar trains more than 1,100 medical residents annually. MedStar Health’s patient-first philosophy combines care, compassion and clinical excellence with an emphasis on customer service. For more information, visit MedStarHealth.org.
About MedStar Franklin Square Medical Center
MedStar Franklin Square Medical Center is a not-for-profit 378-bed community teaching hospital located in the White Marsh section of eastern Baltimore County, Maryland. MedStar Franklin Square provides many medical and healthcare services, including a broad range of healthcare specialties, advanced technologies and treatments not traditionally found at community hospitals. The hospital is ranked third in admissions among all Maryland hospitals and is first in Emergency Department visits with more than 108,000 visits annually. MedStar Franklin Square is accredited by the Joint Commission and certified as a Primary Stroke Center and has earned some of the nation’s most prestigious quality awards including Magnet Designation for excellence in nursing, the Excellence Award for Quality Improvement from the Delmarva Foundation and inclusion in the U.S. News & World Report Best Hospital specialty ranking for four consecutive years. With more than 3,300 employees, MedStar Franklin Square is one of the largest employers in Baltimore County. Visit medstarfranklinsquare.org for more information.